Celton Manx, as operator of the global online sports book SBOBET, has signed an agreement to be the official betting partner of St Patrick's Athletic Football Club.
The signing will see the SBOBET brand promoted during matches at the club's Richmond Park home ground in Dublin and on its website, www.stpatsfc.com.
St Patrick's commercial manager Frank Kinsella said: "We're proud to be recognised by such an internationally well-known name in online sports betting as SBOBET.
It's also great to be working with Celton Manx, a company that clearly shares our commitment to supporting the local community and providing opportunities to encourage people to be the best they can. We see this agreement as giving a real boost to the club this year."
Celton Manx executive director Bill Mummery said: "St Patrick's Athletic is a long-standing Premier Division club which clearly recognises the importance of not only connecting with their fans but also developing strong local links and engaging with the Dublin community.
Similarly, for Celton Manx, a broad social commitment is a cornerstone of our business.
We are pleased to be deepening our relationship with the Republic of Ireland and wish St Patrick's Athletic every success this season."
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