With the excitement of the recent world cup and with the English Premiership soon to kick off it can be a difficult time to highlight and promote Airtricity League games at Richmond Park.
This week St Patrick's Athletic have taken the promotional battle to the streets and are running a special targeted door drop campaign in Ballyfermot.
Saints striker Derek Doyle has grown up in Cleggan Road Ballyfermot and all the households in the surrounding streets will soon receive a special invitation to support local Derek and his St Pat's team mates when they take on Sporting Fingal on Sunday.
Each household receives a match programme and a free child's ticket as an incentive to come along to Richmond Park and “to bring a little somone with them”.
One advantage that St Pat's does hold is that it is has many young players from the surrounding areas now playing for the club.
This initiative will hopefully highlight how local players are playing in the Premier Division of the Airtricity League with St Pat's and will encourage their friends and neighbours in their community to come out and support them.
A number of Pat's fans have volunteered their time to help distribute the match programmes and uptake of tickets on Sunday will be monitored and evaluated for possibe further campaigns.
Commenting on the initiative Derek Doyle said, “growing up in Ballyfermot I used to support St Pat's home and away, so for me to be now playing for the club is a privilege.
I would encourage young people to come along to Richmond Park, watching football just like playing football can become a real passion and it can keep youngsters off the streets and out of trouble”.
“Of course like myself the rest of the team would welcome the extra support” added the Ballyfermot native, “my parents and girlfriend come to most games and when you're playing its great to know you have that kind of support behind you in the stands”.
St Patrick's Athletic FC take on Sporting Fingal this Sunday at Richmond Park in the Airtricity League with a 3.00pm kick off.
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